Est. 1973 - Over 50 Years of Service

Our Story

A true Catskills-style fly shop keeping the angling tradition alive in Central New Jersey. Three generations of passion for fly fishing.

More Than a Fly Shop

We are a true full-service Catskills-style fly shop, with a focus on keeping the angling tradition alive and well here in Central New Jersey.

What started as Les Shannon's vision in 1973 has grown into a community hub for anglers of all skill levels. Today, we continue that legacy - providing expert knowledge, quality gear, and genuine service to every customer who walks through our doors.

Whether you're picking up your first fly rod or you've been casting for decades, you'll find a welcoming space where the passion for fly fishing runs deep.

Our History

1973

Shannon's Opens Its Doors

Les Shannon, a nationally acclaimed fly tier featured in the NY Times, opens Shannon's Fly and Tackle with a mission to serve anglers with the best knowledge, flies, and products possible.

1980s-2000s

Conservation Champions

Jim Holland, George Cassa, and Eric Hildebrandt continue the tradition, championing conservation efforts that revitalize wild brown and native brook trout throughout local watersheds.

2020

A New Chapter Begins

Abraham and Lindsey Beates, both Navy veterans, take the helm. Bringing nearly 30 years of combined military service, they recognize that service remains fundamental to who they are.

Today

South Branch Outfitters

Now operating as South Branch Outfitters, we proudly continue the tradition established by those who came before - committed to exceptional service and ensuring our rivers thrive for generations to come.

Family Owned & Veteran Operated

South Branch Outfitters is a family-owned small business. Lindsey and Abraham are both Navy veterans, still serving in the Reserves. Their two girls, Amelia and Lillian, are frequent visitors in the shop and often help check out customers.

With nearly 30 years of combined military service, we recognized when we left active duty in 2020 that service is a fundamental part of who we are. That's why we're so passionate about our shop's core mission of providing service to the angling community.

Family Owned Veteran Operated Community Focused

The Beates Family at South Branch Outfitters

What We Stand For

The principles that guide everything we do

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Expert Knowledge

We fish these waters year-round. When you ask us what's working, we give you real answers based on real experience.

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Conservation First

Following Les Shannon's ethic of catch and release, we're committed to preserving our fisheries for future generations.

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Genuine Service

Whether you're a beginner or expert, you'll get honest recommendations - not upsells. Your success on the water is our success.

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Community Hub

More than a shop - a gathering place for anglers to share stories, learn new skills, and connect with fellow enthusiasts.

Learn More

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Meet Our Staff

Get to know the team behind the counter

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FAQs

Common questions about trips and services

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Our Policies

Shipping, returns, and store policies

Visit the Shop

Stop by and say hello! We love meeting fellow anglers and are always happy to share local intel.

High Bridge, New Jersey

(908) 832-8350

info@sboutfitters.com

Ready to Get Started?

Whether you need gear, advice, or want to book a guided trip - we're here to help.

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