top of page

Your Hometown Fly Shop

The South Branch of the Raritan River in late Spring with the leaves fully greened.

About Us

We are a true full service fly shop. Les Shannon established Shannon's Fly & Tackle in 1973 and it was continued on into the second generation of ownership by Jim Holland, in 2004. Today, Abraham + Lindsey Beates carry on their legacy by offering our clients the highest quality in tackle and fly tying materials, paired with decades of expertise the shop employees and fishing guides provide.

 

In 2023, the shop re-opened after Shannon's closed following Jim's passing, rebranding as South Branch Outfitters, paying homage to our home waters, the South Branch of the Raritan River, which is a matter of yards outside our shop's doors.

 

We welcome all anglers young and old, novice and seasoned, with services that includes guided fly fishing + instruction, expert tackle and fly selection advice, and special educational events. Our winter fly tying classes appeal to both the beginner and the expert. We were the nation's first Gold Level Endorsed Business by Trout Unlimited and we've been recognized by the State of New Jersey, local watershed associations and the EPA for our strong commitment to conservation of cold water resources and the promotion of the sport of fly fishing. 

 

Come on in anytime and we'd be happy to serve you!

Services

  • Public water guided fly fishing

  • Exclusive private water guided fly fishing

  • Weekend fly tying sessions for all skill levels

  • Stream condition updates & fishing reports

  • Advocacy within local Trout Unlimited chapters, and town and county environmental councils

The old Shannon's Fly & Tackle sign and phone number

Store Hours

Spring Season Hours

Monday - Thursday 9am - 5pm

Friday 9am - 6pm

Saturday 9am - 5pm

Sunday 9am - 4pm

Rods & Reels

Abel

​Bauer

Douglas Outdoors

Galvan
Hardy

Lamson

Moonlit

R. L. Winston

Ross
Redington

Scott

Waders & Boots

Chota
Korkers
Redington

Miss Mayfly

Patagonia

BRANDS WE CARRY

Accessories & Fly Tying

Ahrex Hooks

Cortland
Dr. Slick

Fishpond
Flymen Fishing Company
Hareline

Keough Hackle
Loon
Mustad Hooks

Moonlit Nirvana Vises

Nature's Spirit
Peak Vises
Regal Vises
Rio
Tiemco

Umpqua Hooks
Veevus
Wapsi

VIDEOS

SBO is proud to continue to partner with Tim & Joan Flagler of Tightline Productions, L.L.C. to bring you exciting fly fishing and tying video content. Tightline Productions videos have been featured on Orvis, Midcurrent, and many other fly tying media platforms. 

SBO's Partners & Friends

bottom of page