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Fly tying classes now available!

Check out the list at the link below, or follow us on social media (Instagram or Facebook) for the latest updates.

Trout Fest 2024!

April 20th, 12-3

Califon Island Park

Your Hometown Fly Shop

About Us

We are a true full service fly shop. Les Shannon established Shannon's Fly & Tackle in 1973 and it was continued on into the second generation of ownership by Jim Holland, in 2004. Today, Abraham + Lindsey Beates carry on their legacy by offering our clients the highest quality in tackle and fly tying materials, paired with decades of expertise the shop employees and fishing guides provide.

 

In 2023, the shop re-opened after Shannon's closed following Jim's passing, rebranding as South Branch Outfitters, paying homage to our home waters, the South Branch of the Raritan River, which is a matter of yards outside our shop's doors.

 

We welcome all anglers young and old, novice and seasoned, with services that includes guided fly fishing + instruction, expert tackle and fly selection advice, and special educational events. Our winter fly tying classes appeal to both the beginner and the expert. We were the nation's first Gold Level Endorsed Business by Trout Unlimited and we've been recognized by the State of New Jersey, local watershed associations and the EPA for our strong commitment to conservation of cold water resources and the promotion of the sport of fly fishing. 

 

Come on in anytime and we'd be happy to serve you!

Services
  • Public water guided fly fishing

  • Exclusive private water guided fly fishing

  • Weekend fly tying sessions for all skill levels

  • Stream condition updates & fishing reports

  • Advocacy within local Trout Unlimited chapters, and town and county environmental councils

Store Hours

Weekdays 9am - 5pm

​Weekends 8am - 4pm

BRANDS WE CARRY

Rods & Reels

Abel

​Bauer

Douglas Outdoors

Galvan
Hardy

Fenwick

R. L. Winston

Ross
Redington

Scott

Waterworks-Lamson

Waders & Boots

Chota
Korkers
Redington

Miss Mayfly

Accessories & Fly Tying

Cortland
Dr. Slick

Fishpond
Flymen Fishing Company
Hareline

Keough
Loon
Mustad
Peak

Perfect Hatch
Regal
Renzetti
Rio
Tiemco

Umpqua
Veevus
Wapsi
Whiting

VIDEOS

SBO is proud to continue to partner with Tim & Joan Flagler of Tightline Productions, L.L.C. to bring you exciting fly fishing and tying video content. Tightline Productions videos have been featured on Orvis, Midcurrent, and many other fly tying media platforms. 

SBO's Partners & Friends

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