{"title":"New Arrivals","description":"\u003cp\u003eThe latest through the door at the shop — rods, lines, tying materials and gear, newest first.\u003c\/p\u003e","products":[{"product_id":"standard-flies","title":"Standard Flies","description":"\u003cp\u003eEggs, Midges, Nymphs, Dry, and Basic Streamers -- non tungsten -- not locally tied.\u003cbr\u003e\u003cbr\u003eMinimum of 12 flies per online order. Mix and match your favorites!\u003cbr\u003eWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types- for example, 4 standard, 4 tungsten, and 4 local.\u003c\/p\u003e\n\u003cp\u003eAfter placing an order, email or call to let us know any specific patterns you may want - otherwise our staff will provide a selection based on current hatches.\u003c\/p\u003e","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636092538928,"sku":"W176478","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p228_i1_w1291.jpg?v=1765296062"},{"product_id":"tungsten-bead-flies","title":"Tungsten Bead Flies","description":"Tungsten bead flies. They'll get to the bottom of the river or creek... and fast!\u003cbr\u003e\n\u003cbr\u003e\nMinimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636092571696,"sku":"284106D","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p720_i1_w600.jpg?v=1765296066"},{"product_id":"locally-tied-flies","title":"Locally Tied Flies","description":"\u003cp\u003eLocal tyers only! Featuring the likes of John Collins, Kayla Gordon, Conor Dec, Gerry Dumont, John Kavanaugh, and many others!\u003cbr\u003e\u003cbr\u003eMinimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003eWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types - for example, 4 standard, 4 tungsten, and 4 local.\u003c\/p\u003e","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636092637232,"sku":"777653Q","price":4.0,"currency_code":"USD","in_stock":true}]},{"product_id":"baitfish-flies-2207","title":"Baitfish Flies","description":"Minimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636092702768,"sku":"8464707","price":10.0,"currency_code":"USD","in_stock":true}]},{"product_id":"mini-popper-flies","title":"Mini Popper Flies","description":"Minimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636092997680,"sku":"433838Y","price":5.0,"currency_code":"USD","in_stock":true}]},{"product_id":"popper-flies","title":"Popper Flies","description":"Minimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636093063216,"sku":"X487921","price":6.0,"currency_code":"USD","in_stock":true}]},{"product_id":"salmon-steelhead-flies-1516","title":"Salmon \/ Steelhead Flies","description":"Minimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636093095984,"sku":"N305024","price":4.0,"currency_code":"USD","in_stock":true}]},{"product_id":"salt-water-flies","title":"Salt Water Flies","description":"Minimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636093128752,"sku":"Q007796","price":6.0,"currency_code":"USD","in_stock":true}]},{"product_id":"squid-crab-flies","title":"Squid \/ Crab Flies","description":"Minimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636093161520,"sku":"E422936","price":8.0,"currency_code":"USD","in_stock":true}]},{"product_id":"warmwater-flies","title":"Warmwater Flies","description":"Minimum of 12 flies per order. Mix and match your favorites!\u003cbr\u003e\nWhen ordering online, please select at least a dozen flies. You're welcome to mix and match different types\"”for example, 4 standard, 4 tungsten, and 4 local.","brand":"South Branch Outfitters","offers":[{"title":"Default Title","offer_id":42636093194288,"sku":"W105914","price":4.0,"currency_code":"USD","in_stock":true}]},{"product_id":"abel-rove-reel-43","title":"Abel Rove Reel Custom","description":"ROVE: \/rōv\/ - travel constantly without a fixed destination; wander.\u003cbr\u003e\n\u003cbr\u003e\nBuilt to fish anywhere and everywhere, the ROVE series of reels was created to give anglers the ultimate peace of mind on the water regardless of conditions or location. The field-serviceable, proven Abel cork drag system along with the simplified design approach from our engineering team make this the reel that even guides in the Seychelles will trust in their arsenal.\u003cbr\u003e\nThis is not your delicate, ultralight, classically elegant reel for alpine meadow fishing. We already have that model in our lineup. This is your ultra-tough, ultra-reliable, high capacity, beat-me-up adventure reel that will go where you want to go without feeling a need to have a backup reel in your limited carry on space. Get out and wander the world with it! \u003cbr\u003e\n\u003cbr\u003e\nSPECIFICATIONS\u003cbr\u003e\nPartially ported frame for the perfect balance of sound, and visual appeal\u003cbr\u003e\nCaged frame to prevent any possibility of line getting caught between the frame and spool \u003cbr\u003e\nHigh capacity, large arbor spool for single or two handed rods \u003cbr\u003e\nStructurally integral machining design to withstand the demands of the traveling angler \u003cbr\u003e\nLaser engraved fresh and saltwater flies on reverse side of drag plate that rotate as line is being retrieved\u003cbr\u003e\nQuick change spool\u003cbr\u003e\nDouble pawl engagement on all sizes\u003cbr\u003e\nUser convertible drag system\u003cbr\u003e\nMade in USA\u003cbr\u003e\n\u003cbr\u003e\nCustomized\/built-to-order Abel reels are available! Email us to find out more - info@sboutfitters.com","brand":"Abel","offers":[{"title":"Default Title","offer_id":42672320872496,"sku":"7235366","price":749.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p43_i3_w800.png?v=1767055182"},{"product_id":"abel-vaya-reel-41","title":"Abel Vaya Reel","description":"VAYA: Spanish for \"˜Go!', as in go outside, go explore, go fishing! \u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nCrafted by avid Colorado anglers, the VAYA series debuts an all-new technical look and feel paired with outstanding performance. The partially-ported VAYA frame offers the unique combination of minimized weight, incredible rigidity, and just enough surface area to highlight Abel's hand-anodized finishes. The frame interior also features varying sets of CNC-milled fly patterns, relevant to each size of reel. \u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nThe large-arbor spool features a precision-balanced, dual-pawl drag engagement design that eliminates the need for a counterweight. The spool's mechanical incoming click compliments the audible, smooth feel of the outgoing drag. The carbon \/ stainless multi-disk drag system produces substantial resistance, while providing a wide range of adjustability for delicate tippet.\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nVAYA: the new \"˜go-to' reel for everything from freshwater to light salt.\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nSPECIFICATIONS\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nPartially-ported frame for the perfect balance of weight, sound, and visual appeal\u003cbr\u003e\nDifferent sets of milled fly pattern silhouettes on interior of each frame relevant to the size of the reel\u003cbr\u003e\n5-disc alternating carbon\/stainless steel drag stack\u003cbr\u003e\nLarge arbor for faster retrieve and reduced line memory\u003cbr\u003e\nQuick-change spool design with proven O-ring release\u003cbr\u003e\nAvailable in sizes 4\/5, 5\/6, 7\/8\u003cbr\u003e\nUser convertible retrieval system\u003cbr\u003e\nMade in USA\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nCustomized\/built-to-order Abel reels are available! Email us to find out more - info@sboutfitters.com","brand":"Abel","offers":[{"title":"Black - 4|5","offer_id":42672334766128,"sku":"2921395","price":595.0,"currency_code":"USD","in_stock":false},{"title":"Black - 4|5 - Black platinum fade (reel \u0026 drag handle), Underwood \"Sight Fishing\" engraving, ebony handle","offer_id":43028510834736,"sku":null,"price":1249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p41_i2_w800.png?v=1766629453"},{"product_id":"acme-tackle-phoebe-fishing-lure","title":"Acme Tackle Phoebe Fishing Lure","description":"\u003cp\u003eAn American original. Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional illusion. Fished fast, slow, deep or shallow – this lure looks like a fat, full-bodied baitfish\u003c\/p\u003e","brand":"Acme Tackle","offers":[{"title":"1\/12 oz Gold","offer_id":42636095586352,"sku":"048515060652","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12 oz Silver","offer_id":42636095619120,"sku":"048515060577","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12 oz Copper","offer_id":42636095651888,"sku":"048515060560","price":4.99,"currency_code":"USD","in_stock":false},{"title":"1\/12 oz Rainbow Trout","offer_id":42636095684656,"sku":"048515060003","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12 oz Brown Trout","offer_id":42636095717424,"sku":"048515060010","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12 oz Steelhead","offer_id":42636095750192,"sku":"048515788938","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12 oz Silver \/ Neon Blue","offer_id":42636095782960,"sku":"048515060553","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12 oz Chartreuse \/ Silver Foil","offer_id":42636095815728,"sku":"048515784411","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12 oz Pearl","offer_id":42636095848496,"sku":"048515788914","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/12oz Firetiger","offer_id":42636095881264,"sku":"T689258","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/8 oz Rainbow Trout","offer_id":42636095914032,"sku":"048515060867","price":4.99,"currency_code":"USD","in_stock":true},{"title":"1\/8 oz Silver","offer_id":42636095946800,"sku":"048515060812","price":4.99,"currency_code":"USD","in_stock":false},{"title":"1\/6 oz Silver \/ Neon Green","offer_id":42636095979568,"sku":"048515061215","price":4.99,"currency_code":"USD","in_stock":false},{"title":"1\/12 oz Gold Chrome","offer_id":42897483694128,"sku":"S300\/GCH","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p1010_i1_w685.jpg?v=1765296163"},{"product_id":"airflo-euro-nymph-0-60mm-clear-2124","title":"AirFlo Euro Nymph 0.60mm - Clear","description":"This .60mm line combines suppleness with incredibly low stretch for superb performance and strike detection. And its hi-viz orange tip ensures you'll see those strikes every bit as much as feel them. Micro loops at both ends provide easy, low-profile connections. 100% FIPS compliant.\u003cbr\u003e\n\u003cbr\u003e\n82ft in length.","brand":"Airflo","offers":[{"title":"Default Title","offer_id":42636096208944,"sku":"793396R","price":27.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p2124_i1_w700.jpg?v=1765296181"},{"product_id":"airflo-euro-nymph-rollers-2126","title":"AirFlo Euro Nymph Rollers","description":"The Airflo Euro Nymph Rollers are designed to prevent your droppers twisting your tippet when casting and fishing.\u003cbr\u003e\n\u003cbr\u003e\nThese Euro Nymph Rollers are perfectly designed to add more movement to your flies as your dropper isn't 'fixed' in place as it would be if knotted directly to your leader. They also make changing droppers\/rigs extremely easy as they can be made-up at home. Using one of our Euro Nymph Rollers will also reduce the number of breakages you have, the Roller is designed to move around your leader, and up\/down to a stop knot, so droppers will be more forgiving on hard takes or double headers. These can be used for both river and lake fishing.\u003cbr\u003e\n\u003cbr\u003e\nHow to Use:\u003cbr\u003e\nConnect your tippet to the fly line and then insert tippet into the Euro Nymph Roller (ENR) at the flat end.\u003cbr\u003e\nNow create a Stop Knot at your preferred dropper position with a triple Surgeon's, but tag ends flush with snips.\u003cbr\u003e\nSliding the ENR against the Stop Knot attach your dropper to the ENR with a Blood\/Uni Knot.\u003cbr\u003e\nRepeat the process for 3 fly rigs.\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nPack of 10 | Size: 1.9mm","brand":"Airflo","offers":[{"title":"Default Title","offer_id":42636096340016,"sku":"4627930","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p2126_i1_w900.jpg?v=1765296190"},{"product_id":"airflo-extreme-running-line-116","title":"AirFlo Extreme Running Line","description":"\u003cp\u003eEqually at home in fresh or saltwater, the Running Line Extreme has a slightly harder coating that's much less wiry than mono and shoots a country mile. Includes two Flexi Loops: 1\/2inch on the back and 6inch on the front for easy head changes. 20, 30 and 50 lb Power Core options make this the ultimate workhorse running line.\u003c\/p\u003e","brand":"Airflo","offers":[{"title":"20lb float","offer_id":43081463103536,"sku":"053163509408","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p116_i1_w900.jpg?v=1765296206"},{"product_id":"airflo-rage-114","title":"Airflo Rage","description":"\u003cp\u003eA hybrid head, the Rage bridges the gap between Skagit and Scandi heads. Its thick tip and aggressive taper turn over any leader\/fly combination imaginable. Available in sizes to suit trout spey on up to heavy 8 weights. Features Power Core and printed, color-coded welded loops for easy line identification.\u003c\/p\u003e","brand":"Airflo","offers":[{"title":"180 grain","offer_id":42636096929840,"sku":"053163978938","price":30.0,"currency_code":"USD","in_stock":true},{"title":"210 grain","offer_id":42636096962608,"sku":"053163978945","price":30.0,"currency_code":"USD","in_stock":true},{"title":"300 grain","offer_id":42636096995376,"sku":"053163060961","price":30.0,"currency_code":"USD","in_stock":false},{"title":"330 grain","offer_id":42636097028144,"sku":"053163060978","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p114_i1_w900.jpg?v=1765296210"},{"product_id":"airflo-superdri-running-line-119","title":"Airflo SuperDri Running Line","description":"\u003cp\u003eLow stretch Powercore for unrivalled hook set and oversized flexi loops for quick change outs on heads makes the Ridge 2.0 Running lines a joy to use.\u003c\/p\u003e","brand":"Airflo","offers":[{"title":"20lb float","offer_id":43081464086576,"sku":"053163808075","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p119_i2_w527.png?v=1765296238"},{"product_id":"airlock-centerlock-strike-indicator-1851","title":"AirLock CenterLock Strike Indicator","description":"DUAL USE Features:\u003cbr\u003e\nShallow screw channel for adjustable fixed positioning.\u003cbr\u003e\nDeep screw channel for free-sliding between stops or for break-away rigging.\u003cbr\u003e\nPatented O-ring insert design\u003cbr\u003e\nTapered clamping surfaces for maximum hold on even very fine leaders\u003cbr\u003e\nTextured outer surfaces for grip and easy identification of half to rotate.\u003cbr\u003e\nRazor cut line retention slits prevent line from twisting while tightening.\u003cbr\u003e\nAll parts manufactured with eco-friendly materials.\u003cbr\u003e\nMix and match color options\u003cbr\u003e\n\u003cbr\u003e\nECO FRIENDLY\u003cbr\u003e\nWe believe in keeping our waterways as clean as possible. We redesigned our popular strike indicators with eco friendly foam so those indicators that end up floating away for any reason will break down over time.\u003cbr\u003e\n Not to be confused with \"water soluble:\" Air-Lock eco friendly Strike Indicators will not dissolve or be compromised in any way during normal use.\u003cbr\u003e\nBiodegrading happens when the material is left in the elements: mud, water, mulch, compost, etc. over a long period of time.","brand":"Air-Lock","offers":[{"title":"1\/2\" Chartreuse","offer_id":42636100960304,"sku":"C267854","price":3.49,"currency_code":"USD","in_stock":false},{"title":"1\/2\" Orange","offer_id":42636100993072,"sku":"297520W","price":3.49,"currency_code":"USD","in_stock":false},{"title":"1\/2\" White","offer_id":42636101025840,"sku":"X523856","price":3.49,"currency_code":"USD","in_stock":false},{"title":"1\/2\" 3-pack","offer_id":42636101058608,"sku":"B833731","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p1851_i1_w204.png?v=1765296271"},{"product_id":"airlock-indicator-1163","title":"AirLock Indicator","description":"The new eco friendly foam has more benefits beyond keeping our waterways cleaner. The new design out-performs the original plastic design in every way.\u003cbr\u003e\n30% Lighter: Easier, more efficient casting and delivery.\u003cbr\u003e\nSuspends 25% more weight on the water.\u003cbr\u003e\nStealth: Neutral-colored post is less visible to fish, and the lighter overall weight lands softer on the water.\u003cbr\u003e\nSensitivity: Better strike detection.\u003cbr\u003e\nDurability: No more leaks, dents, holes, cracks or pops!\u003cbr\u003e\nEasier to see leader slot when attaching.\u003cbr\u003e\nHurts 38.6% less when you hit yourself in the back of the head on a forward cast.\u003cbr\u003e\n\u003cbr\u003e\nECO FRIENDLY\u003cbr\u003e\nWe believe in keeping our waterways as clean as possible. We redesigned our popular strike indicators with eco friendly foam so those indicators that end up floating away for any reason will break down over time.\u003cbr\u003e\n Not to be confused with “water soluble:” Air-Lock eco friendly Strike Indicators will not dissolve or be compromised in any way during normal use.\u003cbr\u003e\nBiodegrading happens when the material is left in the elements: mud, water, mulch, compost, etc. over a long period of time.\u003cbr\u003e\n\u003cbr\u003e\nThe 3-packs include one white, one pink, one orange.","brand":"Air-Lock","offers":[{"title":"1\/2\" 3-pack (Small)","offer_id":42636101124144,"sku":"053163712662","price":8.99,"currency_code":"USD","in_stock":true},{"title":"3\/4\" 3-pack (Medium)","offer_id":42636101156912,"sku":"053163712525","price":8.99,"currency_code":"USD","in_stock":false},{"title":"3\/4\" 3-pack camo","offer_id":42636101189680,"sku":"789075403649","price":8.99,"currency_code":"USD","in_stock":false},{"title":"1\" 3-pack (Large)","offer_id":42636101222448,"sku":"053163712563","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p1163_i1_w454.jpg?v=1765296275"},{"product_id":"american-muskrat-fur-1431","title":"American Muskrat Fur (Hareline)","description":"\u003cp\u003eMuskrat underfur with the guard hairs left in — the classic grey nymph and wet-fly dubbing. Picks out to a buggy profile and holds a natural drab tone that works everywhere.\u003c\/p\u003e","brand":"Hareline","offers":[{"title":"Default Title","offer_id":42636101255216,"sku":"762820014529","price":4.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7572\/1776\/files\/s824341865594281492_p1431_i1_w800.jpg?v=1765296280"},{"product_id":"amnesia-shooting-mono-fluorescent-red-1355","title":"Amnesia Shooting Mono Fluorescent Red","description":"\u003cp\u003eAmnesia has been a fixture in the angling community for decades. It has long been, and continues to be, one of the most unique monofilaments on the market today. While it's moniker might lead you to believe Amnesia's most attractive quality is it's memory-free nature post stretch, it's really its uniquely fluorescent, glowing, quality that has made it infamous amongst anglers. Not only does it pop like a neon sign on the water but it knots together with stiffer monofilaments wonderfully and has phenomenal abrasion resistance as well. 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